Color can be a powerful indicator of wealth, class and insider (or outsider) status. From Tiffany blue to Livable Green (one of Sherwin Williams’ best selling paints), these hues are everywhere. One of these shades I’ve noticed is what I’m calling Scandinavian Red. It’s a punchy, pigmented, warm red. A lot of it, a little of it, doesn’t matter. Now with the rise of Copenhagen and Stockholm street style it can be used as a single shot of cultural know-how. Once you recognize it you can’t un-see it. Sometimes the red gets so warm, its become orange in a place where you’d expect red. Thats how you know its really fashion.
