Victoria’s Secret

As the Senior Digital Designer (Freelance) at Victoria’s Secret, responsibility of the VSL app rests squarely on my shoulders. Similar to a product designer in many ways, my role is to take charge of the entire process of creating graphics and considering valuable experiences, including UX, UI, project management, and identifying problems. A large part of a this role is to create design solutions to the problems that might arise during the initial launch of a new campaign or initiative.

As a senior digital designer, I also support the developers through the launch process and collaborate with the marketing teams to ensure synergy between the brand and the app. I am, in short, the guardians of the VSL app: ensuring it’s the most relevant, cost-effective, and functional product that all departments are happy with.