Paid Media

In my work for marketing departments all across the retail, the paid media component is essential to any campaign. From Instagram to TikTok, from Amazon+ to digital billboards, paid creative is a huge part of a successful strategy to gain brand awareness and hopefully customer conversions outside the clients who are already loyal to the brand. Most of the examples below are extensions of such campaigns and usually delivery included a variety of sizes and both flat and animated assets.

Key to a successful Paid Media campaign is closely analyzing the data that comes back about what is working and more importantly–what isn’t. As a designer, I have no ego and believe in science and numbers. Something isn’t working? Let’s scrap it. Not performing the way we want it to, but not exactly failing? Let’s see what we can tweak to make our goal. Losing money is bad and making money is good and far be it for me to stand in the way of that just because the consumer isn’t loving my product animation. Worth noting, open lines of communication from the Ad team are essential to make these nimble changes and producing results everyone is proud of.

 Paid Ad - Album for Instagram

Paid Ads - Web