Heirloom Springs
Breakfast Dani
Chi Omega NYC Alumnae Chapter
Jimmy Eats Local
WorkBistro
Harpeth River Kennels
Maudie Mae
My client wanted to create a product to help her fitness class clients move seamlessly from the gym to the office with an emergency panty pack. When looking for inspiration, she found it in the stories of her resilient great-grandmother, Maudie Mae. Wanting to keep her spirit alive, my client wanted a blend of her own era with that of her namesake.
The inspiration is here in Maudie’s portrait (left) and some early stage logos are shown below. While the project was ultimately cut short by the client due to personal circumstances, this is a representation of my logo exploration work.