According to Hubspot, the current ROI on email marketing is $36 to $1.
Graphic design and email marketing go hand in hand, creating a powerful combination that captivates audiences and drives results. With visually compelling designs, I bring life to email campaigns, transforming them from mere messages to immersive experiences. From striking color schemes to eye-catching typography, every element is carefully crafted to convey your brand's essence and compel recipients to take action ($$$).
Through innovative design techniques, I turn mundane emails into compelling narratives that engage and resonate with the target audience. By utilizing captivating visuals (or re-working less than captivating visuals), I can create a seamless user experience that guides readers through the message, ensuring key information is not only seen but also remembered. Through consistent visual identity, I work to build trust and credibility with subscribers. Consistency in design across various emails also helps reinforce brand recognition, making each message instantly recognizable in crowded inboxes.
In today's digital landscape, where attention spans are short and competition is fierce, graphic design is the secret weapon that elevates email marketing campaigns to new heights. By fusing creativity with strategy, I breathe life into emails, driving engagement, conversions, and ultimately, business success.
Achievements
Always a champion of edge-to-edge photography for an elevated look, I push this at every opportunity. My Photoshop skills enter the chat here so I’m not limited by the edges of the frame provided.
Animation
When I started at Bed Bath and Beyond in 2019, the email team was limited to static output. With the help of our in-house dev team, I pitched adding GIF animation to our emails and they have been incorporated into the system, into templates and into campaigns ever since.
big-name highlights
