Magazine Ad for JetBlue

This print magazine ad for JetBlue Airlines. Its straightforward, plays on famous writers jotting down initial ideas for a best-selling book on a humble napkin while being an interactive piece of media. The crossword puzzle concept is also getting a lot of traction on Instagram particularly with lifestyle brands posting themed crosswords tying to a blog post or astrological-esque chart messaging. I think this concept could be easily translated to Instagram Paid Ads, web banners, digital ads, print mailers or even real napkins for in-flight service.

Bachelorette Stickers

I had a blast designing these stickers for my dear friends’ join bachelor/ette party. I collected inspiration from Pinterest, from vintage ads, contemporary hotel logos and more. The final 4 I picked for their color, Miami aesthetic, and playful attitude, perfect for 30-year-olds under the sun for a weekend.

Spring Campaign for Boll and Branch

Boll and Branch is a luxury bedding and linen company based in New Jersey. This concept done at their request was for a spring campaign featuring their two most popular SKUs, the Signature Sheets Set and Signature Duvet Set. The only direction I was given was to “think outside the box” and “go wild” so I came up with a wildest dreams campaign theme. Since it was designed for spring I went with baby animals wearing clothes and added a vintage border in hues consistent with current trends. You may notice a difference in tone, that is due to a difference in color profile, both horizontal pieces are for a print mailer. The video on the left is the hero I shot and designed with Adobe Premier for the email and the GIF on the right was designed as a paid social story post. Theoretically the email hero could be repurposed and expanded to an Instagram Reel as well.

Ecommerce Web Design for Carhartt

This is an ecommerce concept for Carhartt. The idea is that a single collection could be displayed as a laydown that scrolls, rather than the typical grid formation. The mouse hover pops up the quick details (black box). I would limit the usage to one season or one collection to keep the chaos in check with similar tones etc. There is also a more streamlined Filter menu to de-clutter the space.

Print Collection for Marie Bleu

This is a concepting project using encyclopedia-inspired illustrations on a variety of print mediums to create a cohesive line. I think the intricate lines are balanced with the high amount of white space.

Instagram Reels - Lifestyle