Redken (L’Oreal)

At Redken, I focused primarily on the B2B monthly catalog that was distributed to the sales team and in-network salons across the country. Upon filling the role, I helped convert it from a print production to a digital release. It was a cross-category effort that included original layout design, render design and like every piece at L’Oreal, a strong adherence to brand standards. Outside of that, I worked on print ads, social media posts, easels, POS, mailer coupons and was a member of the speciality packaging team. I managed our 3rd party 3D render artist, providing art direction and edits to his renders. Additionally, I assisted on photoshoots as needed for Redken at our in-office studio.

Shared creative credits include but are not limited to: Sarah Tinken, Krystina Salerno, Duaa Osman, Benice Atuwafa, Angla Pulice, Ben Rosenthal, Jordan Craddock, Derek Nuno, Hyela Lee.