Pureology (L’Oreal)

Working on both print and digital pieces, here is a small sampling of my work with Pureology. The four easels is a selection from a series done for an Ulta in-store display, highlighting the different haircare lines carried by the store. The pink piece was also destined for an in-store display, targeted at potential cross-over customers for the two volumizing lines. Last, my main responsibility was designing the monthly catalog that was distributed digitally to every store that carries the brand, in addition to serving an essential function to the U.S. regional sales teams.

Shared creative credits include but are not limited to: Megan Padden and Rachel Herring.