ASICS

At ASICS, my main responsibility was designing global marketing campaign toolkits from concept to execution. I worked collaboratively with copywriters, other designers, the creative director, project managers, marketing associates and outside agencies. Some of my projects included professional athletes such as Novak Djokovic. Making changes to existing files, production work, re-producing assets and finding ways to make new launches work seamlessly with previous assets was a significant part of the role. An awareness for global marketing perspectives and asset sizing variations was also paramount while designing here.